Anything that you write for your business, whether it is website content, a blog posting, white papers or articles, or advertisements, you must have a strong headline. Good headlines shouldn’t be “Welcome” or contain lengthy text. A good headline draws on your reader’s curosity. The goal of every headline you have should be to get the reader to read more. If your reader...
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Most people who have a business website have heard both of the terms SEM and SEO. You have been told repeatly, I’m sure, that you need to make sure your website has to have good SEO. But do you really know what they are or the differences between them? I’m going to explain the terms, some techniques and a little about each so you can decide which you need for your website. Search...
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The simple answer. Yes. Your content is more important than SEO, but not to say that you don’t need a good SEO plan in place. What I mean is that your content on your website directly affects its usability, or how friendly your website is to visitors. Think about it. You go to a website looking for information on whether or not you should hire that company or buy from...
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Going Slow Can Now Hurt Your Business The other day, Google announced that a website’s speed will now be calculated in figuring out how to rank websites. Site speed reflects how quickly a website responds to web requests. Basically, how fast it loads all the pieces that make a web page: images, scripts, database calls, flash, etc. Google has given you a license to now SPEED, so...
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Over the past decade we have worked with clients of all sizes and in different levels of business. Some have been in business for years (with no online presence) and some who are just getting started in business. No matter where you are in your business, you need a web site. If you’re going to take the step to get a web site, don’t risk your business’ reputation by trying to do...
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SEO, or Search Engine Optimization, should be a vital part of the your web site. It can determine the success or failure of your web site. In the next few entries, I’ll explain what is SEO, how it works, and things you can do to use SEO for your web site’s success. Parts of the information I am providing is available across many sites on the web, and SEOmoz has been a great resource...
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